Ready for a challenge?
28 days.
8 daily commitments.
Big prizes.
Join the community free for 30 days. Complete the 28-day challenge for a shot at retreat discounts.
30-day free community trial · 28-day challenge
Why men join
One drink became most nights. One skipped workout became a season.
The protocol
Same eight things. Every day.
For 28 days. No customization. No negotiating with yourself. The challenge runs the first month of each quarter — January, April, July, and October.
- 01
32 minutes of exercise
Move daily. Type of movement is yours.
- 02
No alcohol or substances
The whole month. No bargaining.
- 03
No sweets
Refined sugar out. Whole-food sweets are gray area — be honest.
- 04
10 minutes of reading
Books, not feeds. Pick one and finish it.
- 05
10 minutes outside
Off-screen. Weather doesn't matter.
- 06
10 minutes of silence
No earbuds. Walk, sit, drive. Let the static settle.
- 07
Daily group check-in
In a small pod of men. You're noticed if you disappear.
- 08
Your Hard Item
Something you struggle to do — or to stop doing. You write it before the challenge starts, and check-ins don't open until it's set.
The goal isn't perfection. The goal is 28 days without disappearing from your own life.
How the leaderboard works
Daily checkboxes.
Weekly call points.
Daily
8 checkboxes
One point per commitment, every day — including your Hard Item.
Weekly
+1 community call
Attend any one community call that week: Monday Wake Up, Wednesday Office Hours, or the Friday Community Call.
Bonus
+1 Friday call
Show up to the Friday Community Call and you earn a bonus point on top of the weekly one.
Call points are separate from the eight daily checkboxes — they're how the challenge rewards the men who keep showing up to the room.
The stakes
The leaderboard pays in retreat credit.
No buy-in. No cash pot. The men at the top of the leaderboard earn real discounts on a future Unrationed retreat — money toward standing somewhere hard with the same men you did this with.
Prizes · retreat discounts
- 1st place$300 off
- 2nd place$200 off
- 3rd place$100 off
Discounts apply to a future Unrationed retreat and are credited after the round closes and results are verified.
FAQ
Questions men ask before joining Wild32.
- What is Wild32?
- Wild32 is a 28-day challenge for men built around eight daily commitments — seven set by us, one hard item set by you — done in public with a small group. There's no entry fee: you join the community free for 30 days, and the leaderboard earns discounts on future retreats.
- What is the hard item?
- Your Hard Item is a personal commitment you write before the challenge starts — something you struggle to do, or to stop doing. It's yours alone, and daily check-ins don't open until you've entered it.
- When does Wild32 run?
- The 28-day challenge runs the first month of each quarter: January, April, July, and October.
- What are the eight daily commitments?
- 32 minutes of exercise, no alcohol or substances, no sweets, 10 minutes of reading, 10 minutes outside, 10 minutes of silence, a daily check-in with your group, and your Hard Item.
- Which calls count for the weekly point?
- Any one community call counts for one point each week: the Monday Wake Up Call, Wednesday Office Hours, or the Friday Community Call. Attending the Friday Community Call also earns a bonus point. Call points are separate from your eight daily checkboxes.
- What do the winners get?
- Retreat discounts, not cash: $300 off a future retreat for first place, $200 for second, and $100 for third.
- How much does it cost?
- Nothing extra. Wild32 is included with community membership, and new members start with a 30-day free trial. A card is kept on file for membership after the trial ends.
Twenty-eight days of discipline and community.
30-day free community trial · 28-day challenge